About

  • I am a professional freelance UX/UI/Web designer with extensive experience.
  • I can collaborate with clients and stakeholders to plan, do user research, create mockups, test with users, iterate designs, and hand off designs to developers, guaranteed, or get your money back.
  • I am a detail-oriented team player with strong organizational skills and can handle multiple projects simultaneously with high accuracy and a positive attitude.
  • I possess extensive UX/Web/UI design and front-end development experience in agile and waterfall processes.
  • With a Masters in Professional and Technical Communication focused on User-Centered Design from the New Jersey Institute of Technology and a Masters in Human-Computer Interaction from DePaul University, I fully understand the whole life cycle of a desktop application and web-based software/site development project.
  • I have a Ph.D. in Organizational Leadership, Business Administration, and Management from the National University, cementing my leadership and managerial capabilities and affording teams I manage with solid leadership traits using the most current leadership principles and practices.
  • As an experienced Certified SAFe Agilist, Certified ScrumMaster, and Certified Scrum Product Owner, I can efficiently work well in an Agile/Scrum-oriented environment.
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Experience

1stWebs Services 08/1998 to Current: Freelance Principal Consultant/Lead Designer/Developer

  • Manage a small group of consultants who aim to bring the most economical package to corporate business clients, leading to their successful internet presence.
  • Create corporate websites (internet or intranet portals) from scratch using a User-Centered Design approach.
  • Study business requirements, meet with stakeholders, and develop business goals
  • Brainstorm design concepts, develop screen flows and navigation concepts, create prototypes, conduct usability testing, and document standards and guidelines.
  • Provide maintenance and update of site contents to clients.
  • Maximize Google Analytics to optimize client sites to become search and user-friendly.

Cognizant 10/2011 to Current: Product (UX/UI) Designer Manager

  • Created and maintained the SharePoint sites as the repository for Technical Writers, Product Owners, Project Managers, and SMEs.
  • Developed strategic research program and directs user experience validation and testing.
  • Planned, scheduled, and conducted usability tests, including defining the recruiting criteria.
  • Wrote post-study reports and presented findings to respective stakeholders and subject matter experts.
  • Conducted usability testing and post-deployment evaluations to measure user experience success.
  • Integrated findings into meaningful recommendations.
  • Creates wireframes, screen-flow diagrams, and UI spec documentation.Provides direction on iterations of mockups/wireframes/prototypes.

1stWebs Services 06/1998 to Current: Proprietor/Principal Consultant/Lead Designer/Developer

  • Created and maintained the SharePoint sites as the repository for Technical Writers, Product Owners, Project Managers, and SMEs.
  • Developed strategic research program and directs user experience validation and testing.
  • Planned, scheduled, and conducted usability tests, including defining the recruiting criteria.
  • Wrote post-study reports and presented findings to respective stakeholders and subject matter experts.
  • Conducted usability testing and post-deployment evaluations to measure user experience success.
  • Integrated findings into meaningful recommendations.
  • Creates wireframes, screen-flow diagrams, and UI spec documentation.Provides direction on iterations of mockups/wireframes/prototypes.

TravelClick 08/2011 to 10/2011: Senior User Interface Developer

  • Responsible for ensuring that the web-based products built by TravelClick meet all necessary qualifications of the industry’s most advanced engine that increases conversion, provides an excellent user experience, and can be deployed across multiple environments.

SecondMarket 02/2009 to 07/2011: User Experience Designer II

  • Improved the usability, usefulness, and desirability of SecondMarket’s interactive web-based financial trading systems using a user-centered design approach.
  • Conducted user interviews and workshops to collect, document, and communicate requirements using visualization techniques.
  • Performed Usability Testing to assess design with users to see if it meets its intended purpose.
  • Applied knowledge of cognitive processes, including web analytics, to simplify the user interface to increase usability, efficiency, and effectiveness.
  • Applied Google Analytics for content analysis to understand which parts of the website are performing well and which pages are most popular to create a better customer experience.
  • Provided wireframes, visual design comps, and screen specifications based on user requirements using Visio, InDesign, and PhotoShop.
  • Conducted UX knowledge transfer training for new UX designers to ramp up team design/development collaboration.

Logical Design Solutions (LDS) 06/2008 to 12/2008: Consultant, User Experience

  • Primarily consulted with external clients and internal stakeholders:
    • Valero – took the user experience lead in designing the HR portal project; translated user requirements to Information Architecture (IA), Site Maps, and individual Wireframe specifications using Visio.
    • Colgate – performed the expert review and heuristic analysis to include web analytics of Colgate’s internal employee’s “eBuy” portal; made recommendations using eCommerce best practices to help redesign and make more effective their employee portal more.
    • Schering-Plough – analyzed the usability of similar competitive sites vs. Asmanex.com; gathered data on how product-related information must be organized, presented, or accessed in the Child vs. Adult content.
    • LDS SharePoint Portal – took the UX lead in designing the information architecture and creation of the Portal Design Standards document that elaborated page patterns, listing common component functionalities, component sizing, and current article set definitions, asset link handling, and list of needed for implementation to include web analytics to improve usability.

CheckFree / FISERV 01/2001 to 05/2008: Sr Web Designer/Developer and UI Specialist

  • Took the lead in web designing, developing, and maintaining the CIS intranet product support sites in the enterprise-wide portal environment; implemented Oracle (formerly Stellent) UCM.
  • Gathered the business requirements and utilized web analytics to design the Oracle UCM portals.
  • Collaborated content from different contributors (Business Analysts, Product Managers, Product Strategists, and Technical Writers.
  • Conducted in-house UX introductory training to FISERV employees to evangelize the user centered design approach.
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Works

Web Design / Application Freelance Works (HTML Prototypes)

Inquiry Methods and User Analysis
PDF: Building a Local Community.pdf

Interaction Design and Information Architecture
PDF: Nutri Coach.pdf

Usability Evaluation Methods
PDF: My Med Schedule Comparison.pdf

Information Visualization and Infographics
InfoGraphics: Top Two Leading Causes of Death by County of Residence NJ 2012 – Tableau
InfoViz: 10-Year Arrest Trends.pdf

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Skills

Here are my UX skills:

1. UX Research. I can identify target users, create user personas, and gather data to make informed design decisions. The latter requires user testing and involves:

  • Creating wireframes and prototypes
  • Creating user personas
  • Carrying out user interviews
  • Conducting card sorting sessions
  • Creating user evaluation scripts
  • Conducting user experience testings

2. Collaboration. I realize that collaborating with subject matter experts, product managers, and product owners is an opportunity to work in other areas and apply what I’ve learned with different people leads to ensure the resulting product meets both business goals and user expectations.

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Education

My Education:

  • Doctor of Philosophy in Organizational Leadership, Business Administration and Management, National University, Los Angeles, CA 90045 (2017-2023)
    GPA 3.92 | Activities and societies: Omega Nu Lambda Psi Chi National Society of Leadership and Success
  • Master of Science in Human-Computer Interaction, User Experience/Usability, DePaul University, Chicago, IL 60614 (2013-2017)
    GPA 3.96 | Activities and societies: Member, Phi Kappa Phi Honor Society
  • Master of Science Professional & Technical Communication, User-Centered Design, New Jersey Institute of Technology, Newark, NJ 07102 (2004-2008)
    GPA 4.00 | Activities and societies: Member, Alpha Epsilon Lambda Honor Society
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